Crafting Customer Archetype Stories
Going deep on the customer archetype stories, Jeff and J. discuss how to frame the relationship so that both sides win.
What we discuss:
- Why it’s important to start with a specific problem
- How to identify the counterargument before its raised
- Why framing a “good fit” from both sides is important
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
